Category: Product Development

What’s a Buyer Persona?

August 23, 2017December 8, 2017 ChrisBusiness Tips, Product Development

If you’re starting a new business, one thing you’ve probably heard of but don’t know much about just yet is buyer personas. So what are they? Buyer personas are fictional, generalised representations of your ideal customers. They are designed to Read More

What is Proof of Concept?

May 13, 2017December 8, 2017 ChrisBusiness Solutions, Product Development

In simple terms, proof of concept is evidence, typically deriving from an experiment or pilot project, which demonstrates that a design concept or business proposal is feasible. As an example, a company may be given the go-ahead or awarded a Read More