Referrals are important to every type of business. There will always be an element of ‘word of mouth’ that helps your business, and that’s why it’s so important to make sure you do all you can to keep customers engaged with your brand, so they see it in a positive light. When people enjoy experiences with companies and have some kinds words to say, it means a lot more for prospective clients, and it can be all the more convincing when it comes from someone they know and trust.
As you build your brand, it’s important to make sure you keep your customers happy and don’t ‘bite off more than you can chew’. Let’s say you’re a hairdresser who has a good number of clients but there’s the opportunity for more. You should only take them on as long as you do not spread yourself too thin, and ensure your current crop of customers are still getting the wonderful service they’ve come to know and love.