Social Media can present businesses with an array of opportunities in terms of marketing and sales, and many businesses now utilise social media platforms as part of their digital strategy, but why is it suddenly so popular?
Everybody is doing it
It’s not just the multinational corporations and biggest brands that use these platforms, local family run businesses see the benefits too, and if you don’t make some noise on social, you’ll now be one step behind you competitors.
It’s cheap
Compared to other forms of online advertising like sponsored email newsletters, affiliate advertising and PPC, social media is relatively cheap. Facebook Ads is priced very fairly and you’re able to reach a very targeted demographic.
It works
Social media marketing takes time, effort and determination, but it does work. It’s a great tool for improving brand awareness, whilst growing sales and this can be achieved through regular engagement with your followers.